About us
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At SFI Africa Brands - we make a home for your products.
SHIRNAT FASHION Intl is a 3rd Generation African Distribution & Marketing Company delivering best-in-class, Iconic International Brands to our Customers. Each of our Brands owns their Space within their product category and is related to a compelling Brand Story.
We celebrate and analyze each Brand’s strengths & identity and implement marketing strategies accordingly. This strategy enables us to keep each Brand approach unique and special.
Our vision is to remain the preferred partner of choice, to the better department stores, select specialty and web-based retailers in our Territory. We endeavor to understand the needs of our clients, keeping our customers secure in the knowledge that we fulfill, from concept to the supply, a personalized solution to our customer’s product needs.
Each Retail Partner has unique requirements and through tailor made solutions developed by our professional staff, we ensure each customer’s needs are met. We employ SFI Retail Sales/Merchandising Teams and SFI Regional Managers to oversee and manage the successful Marketing and Sales of our Brands within key Retail Partner store locations.
Our in-house SFI Marketing Team enjoys close relationships with local Fashion PRESS, Bloggers and Celebrities. Each SFI brand Group has a separate management and sales team and operate through an extended network of regional showrooms to give national coverage to our Brands.